2025 Rally® Award™ Winners

Best Employer Brand Video

First Place:

ATB Financial — “More Than Work Campaign”

Second Place:

Westpac Group — “For Uncommon Minds”

Third Place:

CBRE — “EVP Manifesto Video”

Best Use of Employee Generated Content

Winner:

ADT — “Heroes Behind the Octagon: Celebrating ADT’s 150th Birthday”

Best Talent Newsletter

First Place:

UBS — “Get Recruitment Ready with UBS”

Second Place:

Baylor Scott & White Health — “The Pulse E-Newsletter”

Third Place:

ADT — “Talent Network Newsletter”

Best Use of Organic Social Media in Recruitment Marketing

First Place:

UBS — “We See Your Abilities”

Second Place:

Baylor Scott & White Health — “Organic Social Strategy”

Best Use of Paid Social Media in Recruitment Marketing

First Place:

BAT (British American Tobacco) — “Fueling Innovation: Battle of Minds”

Second Place:

Baylor Scott & White Health — “Leveraging Paid Social Media”

Best Use of Video in Recruitment Marketing

First Place (tie):

ATB Financial — “More Than Work Campaign”

Credicorp — “Believe, Create, and Grow”

Second Place:

Citadel — “Julia, an Extraordinary Colleague”

Best Recruitment Marketing Campaign (Small Team)

Winner:

Ingredion — “Celebrating Recruitment Marketing Excellence”

Best Recruitment Marketing Campaign (Large Team)

First Place:

AS Watson / Kruidvat — “Apply with Your Bestie!”

Second Place:

UBS — “Recruitment for Client Migration Project”

Third Place:

UBS — “Apprenticeship Campaign, Switzerland”

Best Content Marketing Program

First Place:

Ascension — “Part of a Bigger Story of Care”

Second Place:

Credicorp — “Connecting Today’s Leaders with Tomorrow’s Innovators”

Third Place:

AS Watson / Kruidvat — “Apply with Your Bestie!”

Best Employer Brand Launch

First Place:

Vulcan Industrial — “Winning Big”

Second Place:

Verizon — “The V Team Life”

Third Place:

Highmark Health — “Remarkable Together”

Best Careers Blog

Winner:

Mutual of Omaha — “Transforming Talent Attraction”

Best Use of Recruitment Marketing Technology

Winner:

Allianz SE — “Next-Gen Recruitment: All-in-One Talent Ecosystem”

Best Careers Site

First Place:

Delaware North — “New Global Careers Site”

Second Place:

Credicorp — “Redefining Talent Attraction”

Best Agency Partner

Winner:

exaqueo

Best Technology Partner

Winner:

Phenom

2025 Recruitment Marketing Rising Stars

Winners:

Sherri Hamilton (Baylor Scott & White Health)

Raven Hazlett (Eaton)

2025 Recruitment Marketer of the Year

Winner:

Kristin Oravec (Eaton)