Messaging. Storytelling. Distribution. Your content marketing strategy effectively told your story as an employer and set a new bar for how to attract talent to your company and jobs.

Your careers site excelled at attracting top talent to your company and used marketing best practices to convert visits into quality applications.

You activated employees to share their experience and expertise through a careers blog that was used as a key touchpoint to influence the candidate journey.

You went beyond job alerts by providing candidates with relevant and valuable content that kept them interested in your organization, built your talent pipeline and that drove candidates in your database to apply.

You used the power of video to tell the value proposition of your company as an employer. The content was authentic, creative and impactful, and uniquely your own.

The video you created had a measurable impact on attracting talent for a key hiring initiative, setting a new best practice in using video in recruitment marketing.

You spotted a great piece of content that was created by an employee and then amplified that content through the company’s recruiting channels to build awareness and engagement.

You created and organically shared content on a social media platform (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) that broke through the digital noise to attract the right talent to your company and jobs.

The paid content that you distributed on social media (Facebook, X, LinkedIn, Instagram, TikTok, etc.) out-performed your expectations to attract the right talent to your company and jobs.

All the work you put into building and engaging followers on your social media careers channel not only could rival the social presence of any marketing team, it was a proven top source of talent attraction.

You collaborated across teams to uncover your employer value proposition and aligned it with your corporate brand to successfully launch or re-launch an authentic employer brand that makes your company truly stand out.

From concept to execution, you ran a multi-touch recruitment marketing campaign that made a big impact on achieving talent acquisition goals, proving the effectiveness of recruitment marketing strategy that will make every employer take notice.

As a 1-2 person team, you ran a multi-touch recruitment marketing campaign that made a big impact on achieving talent acquisition goals, proving the effectiveness of recruitment marketing strategy that will make every employer take notice.

For Recruitment Marketing teams of 3 or more people that ran a multi-touch recruitment marketing campaign that made a big impact on achieving talent acquisition goals, and proving the effectiveness of a recruitment marketing strategy.

For 1 to 2 person teams who brought a Recruitment Marketing strategy to their company for the first time, collaborating with leadership and colleagues to define the strategy, establish processes, introduce best practices and create a new standard for attracting talent to the organization.

Your innovative use of recruitment marketing technology resulted in break-through results in talent acquisition, paving the way for others to follow your lead.

Honors agencies dedicated to empowering employers to achieve meaningful talent attraction, engagement, and hiring outcomes through tailored strategies and measurable impact.

Recognizes vendors that demonstrate a deep commitment to empowering employers to attract, engage, and hire top talent, working closely with them to achieve measurable improvements and long-term recruitment success.

With between 1-3 years in a full-time recruitment marketing role, you’ve already made an impact by helping to transform talent acquisition strategy at your company into one that’s brand-led and marketing-driven, distinguishing you as a future leader of our profession.

Presented to the practitioner who has distinguished themselves through extraordinary leadership, business impact and pioneering work in recruitment marketing or employer branding that establishes a new best practice for our industry and who serves as a role model for raising up our entire profession.