Categories

Content

Best Content Marketing Program

Messaging. Storytelling. Distribution. Your content marketing strategy effectively told your story as an employer and set a new bar for how to attract talent to your company and jobs.

Best Careers Blog

You activated employees to share their experience and expertise through a careers blog that was used as a key touchpoint to influence the candidate journey.

Best Talent E-Newsletter

You went beyond job alerts by providing candidates with relevant and valuable content that kept them interested in your organization, built your talent pipeline and that drove candidates in your database to apply.

Best Employer Brand Video

You used the power of video to tell the value proposition of your company as an employer. The content was authentic, creative and impactful, and uniquely your own.

Best Use of Video in Recruitment Marketing

The video you created had a measurable impact on attracting talent for a key hiring initiative, setting a new best practice in using video in recruitment marketing.

Best Hiring Manager Video

You helped a hiring manager use video to tell the real value of a job opportunity that led to making a right-fit hire more effectively than previous strategies.

Best Enhanced Job Description

You created a job description page that turned a boring list of text bullets into a visual story that captured candidates’ interest and converted more views into applicants.

Best Use of Employee Generated Content

You spotted a great piece of content that was created by an employee and then amplified that content through the company’s recruiting channels to build awareness and engagement.

Social Media

Best Use of Organic Facebook in Recruitment Marketing

You created and organically shared content on Facebook that broke through the digital noise to attract the right talent to your company and jobs.

Best Use of Paid Facebook in Recruitment Marketing

The paid content that you distributed on Facebook out-performed your expectations to attract the right talent to your company and jobs.

Best Use of Organic LinkedIn in Recruitment Marketing

You created and organically shared content on LinkedIn that broke through the digital noise to attract the right talent to your company and jobs.

Best Use of Paid LinkedIn in Recruitment Marketing

The paid content that you distributed on LinkedIn out-performed your expectations to attract the right talent to your company and jobs.

Best Use of Organic Twitter in Recruitment Marketing

You created and organically shared content on Twitter that broke through the digital noise to attract the right talent to your company and jobs.

Best Use of Paid Twitter in Recruitment Marketing

The paid content that you distributed on Twitter out-performed your expectations to attract the right talent to your company and jobs.

Best Use of Organic Instagram in Recruitment Marketing

You created and organically shared content on Instagram that broke through the digital noise to attract the right talent to your company and jobs.

Best Use of Paid Instagram in Recruitment Marketing

The paid content that you distributed on Instagram out-performed your expectations to attract the right talent to your company and jobs.

Distinguished

Best Social Careers Channel

All the work you put into building and engaging followers on your social media careers channel not only could rival the social presence of any marketing team, it was a proven top source of talent attraction.

Best Employer Brand Launch

You collaborated across teams to uncover your employer value proposition and aligned it with your corporate brand to successfully launch or re-launch an authentic employer brand that makes your company truly stand out.

Best Use of Recruitment Marketing Technology

Your innovative use of recruitment marketing technology resulted in break-through results in talent acquisition, paving the way for others to follow your lead.

Best Recruitment Marketing Campaign

From concept to execution, you ran a multi-touch recruitment marketing campaign that made a big impact on achieving talent acquisition goals, proving the effectiveness of recruitment marketing strategy that will make every employer take notice.

Recruitment Marketing Rising Star

With between 1-3 years in a full-time recruitment marketing role, you’ve already made an impact by helping to transform talent acquisition strategy at your company into one that’s brand-led and marketing-driven, distinguishing you as a future leader of our profession.

Recruitment Marketer of the Year

Presented to the practitioner who has distinguished themselves through extraordinary leadership, business impact and pioneering work in recruitment marketing or employer branding that establishes a new best practice for our industry and who serves as a role model for raising up our entire profession.

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