Winners 2022

Best Careers Blog

First Place:

UPMC — “Be You, Be UPMC: The Stories of our People’”

Second Place:

Capital One — “Life at Capital One: A Careers Blog of Diverse Perspectives”

Best Careers Social Media Channel

First Place:

PetSmart — Dani Laven & Meghan Rozman — “@LifeAtPetSmart Instagram”

Second Place:

Evonik — “Evonik’s Instagram: The People Behind Our Products”

Sitel Group — Auburn Smith, Jean-Baptiste Ranvier, Peter Trana, Joel Zavala, Alberto Cortes — “Living the #SitelLife”

Best Employer Brand Video

First Place:

Nestlé USA — “A New Era in Coffee | Experimentation Driving Innovation at Nestlé”

Second Place:

Sitel Group — Auburn Smith, Saudy Hernandez Breton, Martin Wilkinson-Brown, Jean-Baptiste Ranvier, Nicolas Primout — “Pie With People: A Sitel Group® Variety Show”

Best Use of Employee Generated Content

First Place:

Sephora Canada — Hanika Ahluwalia & Jordan Beresford — “Sephora SPARK Employee Ambassador Program”

Best Use of Organic Social Media in Recruitment Marketing

First Place:

Intel — “Social Stories from Elite Athletes at Intel”

Second Place:

CommonSpirit Health — “Bringing “Humankindness” To Organic Social”

TTEC — “Celebrating TTEC’s Culture of Belonging Through Social Celebrations”

Best Use of Paid Social Media in Recruitment Marketing

First Place:

UBS — “Upgrade your future! UBS goes TikTok and Snapchat”

Second Place:

Discover — “Discover Careers”

Best Use of Video in Recruitment Marketing

First Place:

UBS — “Head flip / shoe flip – Let’s get more women into banking!”

Second Place:

Labcorp — “Labcorp: A Year’s Worth of Inclusion Stories”

Victoria’s Secret & Company and Bath & Body Works Inc. — “Press Play for Career Opportunities”

Best Recruitment Marketing Campaign

First Place:

UBS — “Upgrade your future – Swiss Apprenticeship campaign”

Second Place:

Labcorp — “In Pursuit of Answers -Recruitment Campaign”

UPMC — “Grow, Excel, Thrive: Marketing that Resonates with Nurses”

Third Place:

ADP — Liz Gelb-O’Connor, Amy Sharry, Liz Kempinski, Megan Nichols, Emma Brem and Ingrid Bayter —“Sales Acceleration 2021”

Best Content Marketing Program

First Place:

Nestlé USA — “Elevating the Stories that Fuel Nestlé”

Second Place:

Dell Technologies — “Dell Technologies Employer Brand Content Marketing: Fueled by Stories”

Booz Allen Hamilton — “Making Connections Through People, Passion & Purpose”

Best Employer Brand Launch

First Place:

PetSmart — Dani Laven and Meghan Rozman — “PetSmart Career Site Relaunch”

Second Place:

Bright Horizons — “All in one year? We’ve got this! Implementing an Employee Value Proposition, CRM, and New Careers Site at Bright Horizons”

Best Use of Recruitment Marketing Technology

First Place:

Spectrum — “Spectrum Fit Finder: Best Use of Recruitment Marketing Technology, powered by Modern Hire”

Recruitment Marketing Rising Star

Winners:

Samantha Schuch, Spectrum

Ugo Nwankwo, Texas Instruments

Recruitment Marketer of the Year

Winner:

Jonna Sjövall, UBS