Winners 2022

The Rally® Awards is a global competition recognizing and celebrating excellence in recruitment marketing and employer branding practices by individuals, teams and employers. Congratulations to the 2022 winners!

Virtual Ceremony On Demand


Best Careers Blog

First Place:

UPMC — “Be You, Be UPMC: The Stories of our People’”

Second Place:

Capital One — “Life at Capital One: A Careers Blog of Diverse Perspectives”

Best Careers Social Media Channel

First Place:

PetSmart — Dani Laven & Meghan Rozman — “@LifeAtPetSmart Instagram”

Second Place:

Evonik — “Evonik’s Instagram: The People Behind Our Products”

Sitel Group — Auburn Smith, Jean-Baptiste Ranvier, Peter Trana, Joel Zavala, Alberto Cortes — “Living the #SitelLife”

Best Employer Brand Video

First Place:

Nestlé USA — “A New Era in Coffee | Experimentation Driving Innovation at Nestlé”

Second Place:

Sitel Group — Auburn Smith, Saudy Hernandez Breton, Martin Wilkinson-Brown, Jean-Baptiste Ranvier, Nicolas Primout — “Pie With People: A Sitel Group® Variety Show”

Best Use of Employee Generated Content

First Place:

Sephora Canada — Hanika Ahluwalia & Jordan Beresford — “Sephora SPARK Employee Ambassador Program”

Best Use of Organic Social Media in Recruitment Marketing

First Place:

Intel — “Social Stories from Elite Athletes at Intel”

Second Place:

CommonSpirit Health — “Bringing “Humankindness” To Organic Social”

TTEC — “Celebrating TTEC’s Culture of Belonging Through Social Celebrations”

Best Use of Paid Social Media in Recruitment Marketing

First Place:

UBS — “Upgrade your future! UBS goes TikTok and Snapchat”

Second Place:

Discover — “Discover Careers”

Best Use of Video in Recruitment Marketing

First Place:

UBS — “Head flip / shoe flip – Let’s get more women into banking!”

Second Place:

Labcorp — “Labcorp: A Year’s Worth of Inclusion Stories”

Victoria’s Secret & Company and Bath & Body Works Inc. — “Press Play for Career Opportunities”

Best Recruitment Marketing Campaign

First Place:

UBS — “Upgrade your future – Swiss Apprenticeship campaign”

Second Place:

Labcorp — “In Pursuit of Answers -Recruitment Campaign”

UPMC — “Grow, Excel, Thrive: Marketing that Resonates with Nurses”

Third Place:

ADP — Liz Gelb-O’Connor, Amy Sharry, Liz Kempinski, Megan Nichols, Emma Brem and Ingrid Bayter —“Sales Acceleration 2021”

Best Content Marketing Program

First Place:

Nestlé USA — “Elevating the Stories that Fuel Nestlé”

Second Place:

Dell Technologies — “Dell Technologies Employer Brand Content Marketing: Fueled by Stories”

Booz Allen Hamilton — “Making Connections Through People, Passion & Purpose”

Best Employer Brand Launch

First Place:

PetSmart — Dani Laven and Meghan Rozman — “PetSmart Career Site Relaunch”

Second Place:

Bright Horizons — “All in one year? We’ve got this! Implementing an Employee Value Proposition, CRM, and New Careers Site at Bright Horizons”

Best Use of Recruitment Marketing Technology

First Place:

Spectrum — “Spectrum Fit Finder: Best Use of Recruitment Marketing Technology, powered by Modern Hire”

Recruitment Marketing Rising Star


Samantha Schuch, Spectrum

Ugo Nwankwo, Texas Instruments

Recruitment Marketer of the Year


Jonna Sjövall, UBS

View the past Rally Award winners:


Rally Awards 2021
Rally Awards 2020