Winners 2021

Best Careers Blog

First Place:

Workhuman — Christina Spadaro and Jessica Breen — “Showcasing our ‘Life at Workhuman’”

Second Place:

Giant Eagle — “Its not just our everyday stories. It’s so much more.”

Best Careers Social Media Channel

First Place:

ADP — Megan Nichols, Liz Kempinski, Kate Klingman, Ingrid Urquijo Bayter, and Ivanessa Delgado — “What’s Love Got to Do with It? #Everything!”

Best Content Marketing Program

First Place (tie):

Nestlé USA — “Driving Audience-First Digital”

PetSmart — Dani Kaufman and Meghan Rozman — “#LifeAtPetSmart – Beyond the hashtag”

Second Place:

Newell Brands — Ashley Blackmore — “Newell Brands Proves Content is King With Job Seekers”

Best Employer Brand Launch

First Place:

ADP — Megan Nichols, Liz Kempinski, Kate Klingman, Ingrid Urquijo Bayter and Liz Gelb-O’Connor — “ADP Tech Talent Brand”

Second Place (tie):

McGraw Hill — Shelby Stoddart and Jacqui Edwards — “Empowering the Curious: Activating Our Employer Brand”

Lockheed Martin — “Lockheed Martin’s Experience A Mission That Matters”

Best Employer Brand Video

First Place:

Nestlé USA — “Nestlé Stories”

Second Place:

Cisco — “Together, Apart”

Best Recruitment Marketing Campaign

First Place:

Lockheed Martin — Matt Biester, Jason Boone, Rowan Toffoli and Anthony Gilbert — “Handshake 2 Hire: Military Veteran Engagement”

Second Place:

Land O’Lakes — “Land O’Lakes’ “Feed the Nation” Campaign Gets Critical Jobs Filled Fast”

Best Talent E-Newsletter

First Place:

BAE Systems — “An Informed & Engaged Talent Community”

Second Place:

Morley — Angela Gilson — “Morley Talent & Alumni Newsletters”

Best Use of Employee Generated Content

First Place:

PetSmart — Dani Kaufman and Meghan Rozman — “#LifeAtPetSmart – Beyond the Hashtag”

Second Place:

BAE Systems — “Marching Forward Through Unparalleled Times”

Best Use of Organic Social Media in Recruitment Marketing

First Place:

Cisco — Carmen Collins, Jen Burns and Kim Dufresne — “WeAreCisco TikTok Pilot for Employer Branding”

Second Place:

TTEC Holdings — “The Talent Show | Powered by TTEC on LinkedIn Live”

Best Use of Paid Social Media in Recruitment Marketing

First Place:

UBS — “Make a change – consulting but different!”

Second Place (tie):

Nestlé USA — “Best Workplace for Innovators”

Sitel Group — “National Hiring Day – 6 Hour Live Recruitment on Facebook”

Best Use of Recruitment Marketing Technology

First Place:

Lockheed Martin — Matt Biester, Jason Boone, Rowan Toffoli and Anthony Gilbert — “Handshake 2 Hire: Military Veteran Engagement, powered by Avature”

Second Place (tie):

Mercy — “Mercy Scales Nurse Recruiting with Cutting-Edge AI Tech, powered by Phenom People”

Syneos Health Commercial Solutions — “How Syneos Health uses Recruitment Marketing to transform its recruiting strategy, powered by Talemetry CRM”

Best Use of Video in Recruitment Marketing

First Place:

Dell Technologies — “Our Women in Action by Dell Technologies”

Second Place (tie):

TTEC Holdings — “Work from Home Sweet Home”

UBS — “Make a change – consulting but different!”

AdventHealth — “The “Life at AdventHealth” Virtual Reality Experience”

Recruitment Marketing Rising Star

Winner (tie):

Christina Spadaro, Workhuman

Tricia Day, Appian Corporation

Tony Prudente, Brother USA

Recruitment Marketer of the Year

Winner:

Kerry Noone, CVS Health