Winners 2021

The Rally® Awards is a global competition recognizing and celebrating excellence in recruitment marketing and employer branding practices by individuals, teams and employers. Congratulations to the 2021 winners!

Watch the Virtual Ceremony

2021 Rally Award Winners by Category

Best Careers Blog

First Place:

Workhuman — Christina Spadaro and Jessica Breen — “Showcasing our ‘Life at Workhuman’”

Second Place:

Giant Eagle — “Its not just our everyday stories. It’s so much more.”

Best Careers Social Media Channel

First Place:

ADP — Megan Nichols, Liz Kempinski, Kate Klingman, Ingrid Urquijo Bayter, and Ivanessa Delgado — “What’s Love Got to Do with It? #Everything!”

Best Content Marketing Program

First Place (tie):

Nestlé USA — “Driving Audience-First Digital”

PetSmart — Dani Kaufman and Meghan Rozman — “#LifeAtPetSmart – Beyond the hashtag”

Second Place:

Newell Brands — Ashley Blackmore — “Newell Brands Proves Content is King With Job Seekers”

Best Employer Brand Launch

First Place:

ADP — Megan Nichols, Liz Kempinski, Kate Klingman, Ingrid Urquijo Bayter and Liz Gelb-O’Connor — “ADP Tech Talent Brand”

Second Place (tie):

McGraw Hill — Shelby Stoddart and Jacqui Edwards — “Empowering the Curious: Activating Our Employer Brand”

Lockheed Martin — “Lockheed Martin’s Experience A Mission That Matters”

Best Employer Brand Video

First Place:

Nestlé USA — “Nestlé Stories”

Second Place:

Cisco — “Together, Apart”

Best Recruitment Marketing Campaign

First Place:

Lockheed Martin — Matt Biester, Jason Boone, Rowan Toffoli and Anthony Gilbert — “Handshake 2 Hire: Military Veteran Engagement”

Second Place:

Land O’Lakes — “Land O’Lakes’ “Feed the Nation” Campaign Gets Critical Jobs Filled Fast”

Best Talent E-Newsletter

First Place:

BAE Systems — “An Informed & Engaged Talent Community”

Second Place:

Morley — Angela Gilson — “Morley Talent & Alumni Newsletters”

Best Use of Employee Generated Content

First Place:

PetSmart — Dani Kaufman and Meghan Rozman — “#LifeAtPetSmart – Beyond the Hashtag”

Second Place:

BAE Systems — “Marching Forward Through Unparalleled Times”

Best Use of Organic Social Media in Recruitment Marketing

First Place:

Cisco — Carmen Collins, Jen Burns and Kim Dufresne — “WeAreCisco TikTok Pilot for Employer Branding”

Second Place:

TTEC Holdings — “The Talent Show | Powered by TTEC on LinkedIn Live”

Best Use of Paid Social Media in Recruitment Marketing

First Place:

UBS — “Make a change – consulting but different!”

Second Place (tie):

Nestlé USA — “Best Workplace for Innovators”

Sitel Group — “National Hiring Day – 6 Hour Live Recruitment on Facebook”

Best Use of Recruitment Marketing Technology

First Place:

Lockheed Martin — Matt Biester, Jason Boone, Rowan Toffoli and Anthony Gilbert — “Handshake 2 Hire: Military Veteran Engagement”

Second Place (tie):

Mercy — “Mercy Scales Nurse Recruiting with Cutting-Edge AI Tech”

Syneos Health Commercial Solutions — “How Syneos Health uses Recruitment Marketing to transform its recruiting strategy”

Best Use of Video in Recruitment Marketing

First Place:

Dell Technologies — “Our Women in Action by Dell Technologies”

Second Place (tie):

TTEC Holdings — “Work from Home Sweet Home”

UBS — “Make a change – consulting but different!”

AdventHealth — “The “Life at AdventHealth” Virtual Reality Experience”

Recruitment Marketing Rising Star

Winner (tie):

Christina Spadaro, Workhuman

Tricia Day, Appian Corporation

Tony Prudente, Brother USA

Recruitment Marketer of the Year

Winner:

Kerry Noone, CVS Health

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