2026 Rally® Award™ Winners

Best Employer Brand Video

First Place:

VEG ER for Pets — “The VEG Beat”

Second Place:

Sony Music Entertainment — Lewis Calem, Mike Farrell, Jeff Soto — “What’s it like working at Sony Music”

Third Place:

Highmark Health — Jeannine Volchko, Jeremy Dean, Mike Cope, Amy Feldman — “Remarkable Together: The Wexford Moms Story”

Best Use of Employee Generated Content

First Place:

Ford Motor Company — “Ford Intern Social Ambassador Program”

Best Talent Newsletter

First Place:

Credicorp — “CREAting Credicorp: A premium talent newsletter that builds long-term executive relationships”

Second Place:

ADT — “The Power of Organic Reach: Storytelling that turns clicks into quality applicants”

Best Use of Organic Social Media in Recruitment Marketing

First Place:

UBS — “At UBS, you’re in the driver’s seat of your career.”

Second Place:

Ford Motor Company — “New Hire Spotlight Series”

Third Place:

IQVIA — “Perfectly Imperfect: How IQVIA Transformed Engagement With Real, Relatable Social”

Best Use of Paid Social Media in Recruitment Marketing

First Place:

Ford Motor Company — “Ford Places and Spaces Video Series”

Second Place:

UBS — “Curiosity powers. AI enables.”

Best Use of Video in Recruitment Marketing

First Place:

Ford Motor Company — “Ford Places and Spaces Video Series”

Second Place (tie):

Westpac — Elizabeth Clerke — “Find your tech happy place”

Second Place (tie):

Picnic Technologies — “Back to School”

Best Recruitment Marketing Campaign (Small Team)

First Place:

VCA Animal Hospitals — Ally Brown — “Your Power Has a Purpose”

Second Place (tie):

Westpac — Elizabeth Clerke — “Find your tech happy place”

Second Place (tie):

Galt — Lisa A. Doyle — “The Untapped Workforce — Putting Ability to Work!”

Best Recruitment Marketing Campaign (Large Team)

First Place:

UBS — “Curiosity Powers. AI Enables.”

Second Place:

Travel + Leisure Co. — “Turning Proximity Into Pipeline: How Travel + Leisure Co. Activated a Sports Partnership to Drive Talent Acquisition”

Third Place:

Sage plc — “Atlanta is ‘Ready To Win’ with Sage”

Best Content Marketing Program

First Place (tie):

Credicorp — “To The Next Level: A micromentorship content program designed for how Gen Z actually learns”

First Place (tie):

Credicorp — “Genias STEM: A content marketing program designed to expand the female technology talent pipeline”

Second Place:

UBS — “Curiosity powers. AI enables.”

Third Place:

Ford Motor Company — “Ford Places and Spaces Video Series”

Best Employer Brand Launch

First Place:

VEG ER for Pets — “Turning #lifeatVEG into a Shared Language”

Second Place:

Bright Horizons — “You’re the difference: The secret sauce behind Bright Horizons’ employer brand”

Third Place:

Credicorp — “Credicorp Early Talent Strategy: Launching Credicorp’s early-career employer brand as a growth platform for future leaders”

Best Careers Blog

First Place:

BASIS International Schools — “Stories That Move Around the World”

Best Use of Recruitment Marketing Technology

First Place:

Bon Secours Mercy Health — “Building an internal Recruitment Marketing engine at scale”

Best Careers Site

First Place:

National Grid — Lucinda Thomas, Bryan Adams, Jennifer Douet, Jim Taylor, Grace Kenyon — “Superpowered candidate experience”

Second Place:

Sony Music Entertainment — Lewis Calem, Mike Farrell, Jeff Soto — “Sony Music Careers Website”

Best Launch of Recruitment Marketing Strategy

First Place:

Gerber Collision and Glass — Lauren Olauson, Veronica Downey, Hannah Busekrus — “Great Teams Don’t Happen by Accident: Architects of the Revenue-Driven Recruitment Blitz”

Second Place:

VEG ER for Pets — “From EVP to Ecosystem: Scaling #lifeatVEG”

Best Agency Partner

Winner:

Stories Incorporated

Best Technology Partner

Winner:

Happydance

2026 Recruitment Marketing Rising Stars

Winner:

Brittany Washington

2026 Recruitment Marketer of the Year

Winner:

Sam Wood